Monday, February 6, 2012

Race Horses not Unicorns

In layman terms, a racehorse represents a worker; a unicorn represents a dreamer (or what I call delusional).   As artists we all dream, but are you doing anything about it? In other words, what are doing to self-promote? Have you published a book of images to submit to Art Directors? Do you have a hit list of top Editors for national publications? Are you networking with professionals current and actively working in the field?
I am -making me a true Thoroughbred race horse!!
My choosing filed is Editorial / Commercial photography.  Confident this genre of photography utilizes my past 20 years experience in advertising and photojournalism,  I can now combine my artistic style into my images. Oh sure, I am positive there will be some assignments that I will do begrudgingly,  for the money, or probably be a favor to a friend, but these will be few and far between.
Armed with these skills, experience and knowledge,  it is my goal to bid and obtain contracts from major publications from leaders like LIFE, TIME, Word Press, Associated Press, for national clients like Coca Cola, Walt Disney, Kellogg and other major corporations.  Specializing in commercial photography (in order to pay the bills) and seeking editorial assignments, will balance my business bottom line.  As always, I will continue my "hustle' all along the way.

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