Who won the Super Bowl
Ok, yeh sure, the giants won the Superbowl, but the real winners are those advertisers that ran successful advertising campaigns - The ones that go the attention of the viewers with distinct, unique ads. Here is my choice for the top 3.
1.) Chrysler delivered authentic emotion. As images of Americans flash on the screen, the director of "Gran Torino," gives a stirring monologue about America's – and Detroit's – ability to come back from hard times: "This country can't be knocked out in one punch," Clint Eastwood, said. "We get right back up again, and when we do, the world will hear the roar of our engines. It's half time, America."
2.) Audi took a strong 2nd place with their Vampire ad campaign. Going all “Twilight” in their choice of approach, this ad featured the first hash tag.
3.) Being a fan of Ferris Bueller’s day off, Honda knocked it out of the park. I actually saw the teasers posted on a Google+ page promoting this ad with more yet to come. This pre-release gave attention to Honda Corp on a International level prior to the Superbowl airing of the Ad.
Source: Wall Street Journal 2/6/12
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